I Went to New York’s First Zero-Proof Festival: Here’s Why Non-Alc Isn’t Going Anywhere

I’ll be honest: I walked into Drinks With Benefits at The Altman Building with zero expectations.

October 7, 2025

How Do Consumers Really Feel About Non-Alc?

In The New Consumer’s recent survey of thousands of Americans, participants were asked to rank nearly 100 food and beverage items on two axes: how healthy each item seemed, and how happy it made them...

September 23, 2025

Sports Venues Need to Catch Up on Non-Alc

For a growing share of eventgoers, there appears to be a recurring issue: the increasing number of non-alc options offered at bars, restaurants, and bottle shops alike is not reflected on the menus of...

September 16, 2025

Big Alc Goes Non-Alc

Big Alcohol is no longer just dabbling in non-alc. It’s investing, scaling, and positioning itself for long-term relevance. With traditional alcohol sales stagnating and Gen Z drinking less than any...

September 2, 2025

A Seat at the Table: The Rise of Alcohol-Free Members Clubs

In cities like New York and London, status has long been tied to what you’re drinking—and where. The right martini, at the right bar, with the right people.  But as alcohol-free drinking becomes...

August 26, 2025

THC as an Alcohol Alternative

Alcohol consumption continues to decline among younger generations, but that doesn’t mean we’re seeing a sober revolution. Instead, it’s a shift in preferences.  THC is increasingly becoming...

July 23, 2025

Should Non-Alc RTDs Align with Premium Sodas?

It’s a question founders are increasingly raising to us: should some non-alcoholic ready-to-drink (RTD) brands be positioning themselves more like premium sodas? For brands selling through non-alc bottle...

July 8, 2025

Meet the French Non-Alc Sparkling Rosé Reimagining Celebration

Partner Content: BEAU VIVA In recent years, the way people celebrate has started to shift. What once centred around alcohol is now shaped by balance and intention. And while many new non-alcoholic...

July 1, 2025

Revisiting RTDs: The Need to Evolve

Back in 2023, we called it early: RTDs were going to be a major force in the non-alc space. And the category delivered. Ghia made headlines with its Sumac & Chili Spritz, one of the buzzier non-alc...

May 20, 2025

RationAle is Brewing up Change This Mental Health Awareness Month

Partner Content: RationAle Brewing When Jamie Fay and Wendy Pickett co-founded RationAle Brewing, crafting non-alcoholic beer that actually tasted good wasn’t the only focus. They were also...

May 13, 2025

RationAle is Brewing up Change This Mental Health Awareness Month (2)

Partner Content: RationAle Brewing When Jamie Fay and Wendy Pickett co-founded RationAle Brewing, crafting non-alcoholic beer that actually tasted good wasn’t the only focus. They were also...

May 13, 2025